3 Eye-Opening Classes from JCK Las Vegas

Highlighting the teachings realized

  1. Diamonds are an enormous deal within the US jewellery market.
  2. Showmanship, Individuals know the best way to have interaction throughout a jewellery present.
  3. American jewellery manufacturers and professionals LOVE bloggers and influencers and KNOW the best way to speak with them. 

Upon arriving in Las Vegas, the colourful metropolis instantly overwhelmed me, its towering buildings and dazzling lights creating an awe-inspiring environment. Nonetheless, navigating this sprawling metropolis quickly revealed the problem of gauging distances and the quantity of strolling required. Fortunately, I had the pleasure of staying on the Palazzo, conveniently positioned in the identical constructing because the JCK present, the Venetian. The spaciousness of my lodge room left a long-lasting impression, regardless of the less-than-ideal view of a tower bearing the title of a former US president. However, its architectural magnificence could not be denied.

Stepping out of my lodge room on June 1 with my damaged foot supported by a walker (as a result of why not stand out?), I descended within the elevator, a rush of adrenaline and a contact of queasiness accompanying the speedy descent of 38 flooring. Moving into the bustling world of sensory overload, I handed by slot machines, vigorous music, and people attempting their luck on the playing tables. Venturing additional, I caught glimpses of engaging eating places, juice bars, and even an vintage Venetian gondola. After which, on my left, the Venetian Expo got here into view, a beacon of pleasure.

Discovering my approach to the Press Room, my start line for any present, I collected my badge and greeted my friends and the PR group of Jen Cullen Williams. Little did I do know what to anticipate, because it was my first time in Vegas and at this present. My preliminary day was devoted to exploring LUXURY, the premier vacation spot providing a extra opulent expertise.

Moving into the realm of the American high-end jewellery world, the primary lesson unfolded earlier than my eyes: diamonds. Numerous cubicles dazzled with diamond jewellery, showcasing huge collections adorned with an abundance of those valuable stones. As a European, I could not assist however really feel overwhelmed by the sheer magnitude of diamond-based jewellery. Nonetheless, this was my first impression, and I knew my notion would evolve.

The second lesson shortly adopted as I approached a sales space. Even earlier than reaching it, the attentive people manning the sales space would already discover me, prepared to have interaction within the dialog after I drew close to. Their open friendliness, real curiosity, and heat smiles made me really feel welcomed and excited. “Let the present start!” I believed, introducing myself as a jewellery blogger and author.

To my shock, reasonably than displaying disappointment at my non-buyer standing, they expressed enthusiasm {that a} blogger/author was curious about their jewellery. It was a pleasant revelation highlighting the American strategy to engagement and advertising and marketing. In Europe, we might study a fantastic deal from this showmanship, the place each passerby is a chance for connection and potential word-of-mouth advertising and marketing. I thought of this my third lesson 🙂

I used to be honored to attend the night Diamonds Do Good award celebrations, courtesy of LeVian. This occasion showcased the pure diamond trade’s commendable efforts in positively impacting individuals and the planet.

Notably, De Beers obtained THE GOOD AWARD, recognizing their dedication to creating lasting optimistic change within the communities the place pure diamonds are discovered. Different notable recipients included Rosy Blue, awarded the VISIONARY AWARD for incorporating social, environmental, financial, and moral elements into their strategic decision-making. Messika obtained the NEXT GEN AWARD, and Lorraine West was honored with the INSPIRATION AWARD for her outstanding expertise, perseverance, and achievements within the diamond and jewellery trade.

Witnessing these inspiring endeavors reaffirmed my perception within the jewellery world’s capability to make a distinction.
Whereas appreciating the awards, my thoughts could not assist however wander, craving to witness firsthand the tasks supported by De Beers. I used to be intrigued by their collaboration with Nationwide Geographic to guard the Okavango Delta and their contribution of two million {dollars} to the Kelp Blue group. It sparked a want to go to these tasks with my veterinarian husband and expertise the optimistic impression on the pure surroundings and its inhabitants. It additionally sparked reflection on the position of firms in effecting change whereas sustaining profitability, as the road between real dedication and greenwashing can typically blur. Curiosity drove me to strategy the De Beers sales space, inviting them to contact me and additional talk about their initiatives.

Day 2, June 2, marked the opening of JCK and Gem, propelling me right into a world of grandeur and awe. Coming from a small nation just like the Netherlands, I could not assist however be mesmerized by the sheer measurement of the American market. The colourful music on the entrance set the stage for a joyous environment as employees members danced, fueling the guests’ pleasure.

As I entered the showgrounds, I used to be greeted by smiles, bustling cubicles showcasing their merchandise, and an total environment of enthusiasm. My day was stuffed with productive conferences facilitated by the facility of LinkedIn, enabling me to attach with trade professionals and discover potential collaborations.

I additionally had the pleasure of attending talks by esteemed specialists, witnessing firsthand the real curiosity and enthusiasm of each guests and exhibitors. These partaking discussions had been a testomony to the worth of knowledge-sharing and the eagerness of individuals to increase their understanding of the trade.
A pleasant press dinner awaited within the night, hosted at Villa Azur throughout the similar lodge. Indulging in delectable delicacies, I savored the chance to attach with fellow professionals and deepen the bonds cast throughout this outstanding occasion.

On Day 3, I made a decision to discover the competing present, COUTURE, held on the Wynn Resort. Though the rationale behind internet hosting two simultaneous reveals remained unknown to me, the twenty-minute stroll within the scorching Vegas warmth posed challenges for consumers and journalists alike.

Nonetheless, I remained dedicated to totally immersing myself within the JCK and Luxurious expertise, dedicating one other day to discovery, commentary, and fruitful conferences. Within the night, a small group of fantastic ladies and I launched into a fascinating journey to Treasure Island’s Cirque de Soleil present. The magical efficiency left me in awe, with goosebumps and a renewed appreciation for the facility of leisure.

Day 4 of the JCK jewellery present introduced me to the extremely anticipated Rapaport breakfast. As I obtained the invitation, I could not assist however recall the current Netflix present NOTHING LASTS FOREVER that includes this famend occasion.

Anticipating a dialogue centered on lab-grown diamonds versus pure diamonds, I used to be pleasantly stunned by Mr. Rapaport’s opening remarks. He expressed his disagreement with lab-grown diamonds whereas respecting the individuals behind them, emphasizing that it is a matter of enterprise and never private.

The breakfast itself was a fascinating expertise. The room was filled with totally engaged attendees in Mr. Rapaport’s presentation. As somebody who views the jewellery trade as a complete, and not using a particular choice for diamonds, it struck me as peculiar to listen to individuals equate diamonds with jewellery. Whereas diamonds are beloved gems, there may be equal magnificence in varied different gems on the market. Mr. Rapaport’s thought-provoking query fashioned the crux of the dialogue: How can diamonds help unbiased jewellery retailers?

Aleah Arundale from Jewelers Serving to Jewelers, David Kelly from the Pure Diamond Council, and Sam Indelicato from RDI Diamonds shared their views on stage. Aleah passionately asserted that buyers depend on jewelers to information them towards the precise piece of bijou, ideally one with a pure diamond. Nonetheless, Sam Indelicato disagreed, reasoning that purchasers are actually extra knowledgeable than ever earlier than. They conduct intensive on-line analysis, learn peer critiques, and arrive on the retailer well-prepared, having made their selections.

Among the many panelists, I discovered Mr. Kelly to own a relaxed and complete understanding of the trade and buyer preferences. Dismissing lab-grown diamond jewellery or always fixating on the pure diamond trade’s emotions appeared futile. Lab-grown diamonds are right here to remain, and shifting ahead and thriving independently is essential. Whereas listening to the panel, these had been my private reflections.
Whereas Aleah staunchly opposed lab-grown diamonds, there was a noticeable era hole in her views in comparison with these of the youthful Sam Indelicato.

The diamond trade acknowledges the challenges confronted by smaller jewellery retailers. Nonetheless, the options to help them remained unclear to me. Small companies type the spine of societies and the trade. They typically deliver forth revolutionary concepts and play integral roles of their native communities. Giant firms, with their very own distinctive strengths, can not fulfill that position. Nonetheless, it isn’t the diamond trade’s duty, nor do they possess the answer, to save lots of or help small retailers, jewellery designers, or producers. However I applaud the angle and Rapaport for addressing the problem.

Closing argument

Mr. Rapaport’s closing argument was considerably uncomfortable as he advised that jewelers shouldn’t take themselves significantly in the event that they promote “bling,” implying that they may as effectively promote Swarovski if they provide lab-grown diamonds. The continued debate between lab-grown and pure diamonds is rising tiresome. The essential focus must be on offering complete info to purchasers. Let’s keep away from greenwashing or fraud, guaranteeing transparency about sourcing, origin, and moral practices of each kinds of diamonds in jewellery. Whereas this may increasingly appear simplistic, the dialogue has grow to be repetitive, so let’s transfer on.

However, it is necessary to emphasise that respect, lively listening, and understanding totally different views are paramount. Dismissing others solely attributable to differing opinions serves no goal. Personally, I discover immense worth in studying from people with numerous factors of view. So, regardless of labeling the dialogue as “previous,” I strategy it with an open thoughts, wanting to hear, acquire insights, and broaden my understanding.

Oh, what a day this fourth day has been at JCK Las Vegas! I have been roaming the flooring, immersing myself in a sea of gorgeous gems, exploring vibrant manufacturers, and fascinating in pleasant conversations with the unimaginable individuals who grace this present. From the present flooring to my lunch with Instagram famous person Tracey Ellison (+million followers), each second has been stuffed with inspiration and gratitude.
One factor that has struck me is the growing variety of proficient ladies in our trade. I’ve had the pleasure of talking with brave feminine entrepreneurs who’re simply beginning their journeys, and let me inform you, their power and imaginative and prescient are merely awe-inspiring. These conversations have left me feeling impressed, as have the interactions with my fellow feminine friends, just like the implausible jewellery photographer from Poland, Katarzyna, and her sister Agata, an influential voice within the trade referred to as “Blingsis.” Their distinctive visions, desires, and achievements have carved out outstanding niches, and their genuine kindness shines by means of each encounter. And who might neglect the clever and business-savvy Tracey, often known as “The Diamondsgirl”? Conversations along with her are all the time joyful, stuffed with laughter and memorable insights. And to all my friends, thanks in your friendship, steady inspiration, and countless enjoyable!

One of the vital heartwarming experiences I’ve had at this present is the real recognition and appreciation from exhibitors and guests alike. So many individuals approached me, expressing their compliments and even desirous to take footage collectively. It is an unimaginable feeling to know that my weblog and presence on LinkedIn have reached and resonated with so many. I used to be even acknowledged by a fellow passenger on the aircraft again residence!

After which there was the unforgettable LeVian catwalk present, hosted by Avril Graham, the esteemed editor of Harper’s Bazaar. The occasion exuded grace and class with a contact of magic. However what really stood out was how LeVian celebrated its purchasers. Sure, they showcased their magnificent jewellery and model, however they went above and past to have a good time their purchasers. Because the fashions gracefully strutted down the catwalk, the primary shopper adorned with their gorgeous jewellery made her look. At that second, the environment shifted, and the group erupted into cheers and applause. And it did not cease there. As every shopper took the highlight, the power within the room escalated, with everybody on their toes, clapping, cheering, and genuinely celebrating. I could not assist however be a part of within the exhilaration, feeling the contagious pleasure sweep by means of the viewers. LeVian reminded us of our trade’s essence – celebrating and making our purchasers really feel really particular. It is a lesson we must always always remember.


As my final day at JCK Las Vegas approached, I ventured out with Katarzyna, Agata, and Pablo Perez to discover the enchantment of previous Vegas. Reflecting on your entire expertise, I’m overwhelmed with gratitude, brimming with new concepts and inspiration, and cherishing a treasure trove of reminiscences with the wonderful individuals of the jewellery trade. In the event you ever have the chance, please attend JCK Las Vegas. Belief me; it will likely be an awe-inspiring journey you’ll always remember.


A really massive because of JCK for inviting me to their lovely occasion. Due to all those that have helped my journey to this present potential and fantastic. 



 Might 31 – June 3, 2024

 The Venetian | Las Vegas, NV- USA




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