The fantastic new, area of interest perfume home of A La Lune are paying homage to the symbolism that evokes their scents by celebrating the Chinese language New Yr in a novel method – they usually’re inviting YOU to hitch in!
For A La Lune, conventional Chinese language symbolism entwines inside their fragrances, with a want to encourage ‘a micro-renaissance of conventional artwork and craftsmanship within the area of fantastic perfumery…’ Although all of it started in London, with the founding of A La Lune’s studio in 2021, this symbolism stays central to their scents, and their sense of identities, too. It’s a coming collectively of like-minded individuals united by their multi-cultural backgrounds and perception in creating fragrances that commemorate variety, mindfulness, and innovating sustainably, with a respect for high quality substances and authenticity.
Greater than this, their fragrances characterize the truth that, based on A La Lune:
‘The Chinese language consider that “each perfume is a drugs” and that there’s certainly some intrinsic bond between what individuals put on and the way they really feel about their our bodies.’
This ethos chimes precisely with our emotions at The Fragrance Society – we merely really feel higher once we put on a perfume we love! Encompassing the nice traditions of aromatic historical past with a proudly unbiased and artisanal aesthetic, A La Lune are championing the artwork of ‘sluggish fragrance’ from small producers and showcasing conventional aromatic supplies in completely up to date (and so-wearable methods).
With three fragrances at the moment, you’ll be able to learn extra in regards to the founding of this home and their beautiful scents on our web page devoted to A La Lune, however for now, how about receiving some perfume-related submit…?
To have fun the Chinese language New Yr of the Rabbit, A La Lune will dispatch 1000 postcards from China. To present thanks for the Lunar New Yr, A La Lune are giving UK clients the possibility to obtain one among these lovely and specifically designed postcards, and all you could do is register on their website and submit your address.
The primary 1000 individuals who register will obtain a postcard posted from China, to deliver you luck for 12 months forward – how pretty is that? (Actually nicer than the spam and payments that make up the vast majority of submit nowadays…)
A La Lune would find it irresistible when you tagged them on social media once you obtain your card, and we’d like to see them, too! Merely tag them on Instagram @alalunelondon_official