Graff broadcasts new vertical model marketing campaign

Graff has introduced the launch of a brand new vertical model marketing campaign, bringing collectively
creations from its wonderful diamond collections and excessive jewelry.

The marketing campaign will function Dutch mannequin Rianne Van Rompaey who’s a brand new face for the model.

The marketing campaign options 4 key collections; Butterfly, Tilda’s Bow, Laurence Graff Signature and Wild Flower.

The model stated it signifies a brand new inventive route for Graff, aligning with a complete refocusing of its communications.

Francois Graff, chief govt officer at Graff, stated: “As the worldwide attain of the Graff enterprise and viewers grows, so too does the necessity to talk our core values. In step with this, now we have additionally taken the chance to evolve our boutique expertise, making certain it displays our inventive route with a transparent deal with a holistic consumer expertise.

“We need to be certain that our audiences know precisely who we’re and what we stand for. Each jewel we create is crafted with the identical exacting precision and devotion because the uncommon and celebrated stones which have made diamond historical past. Graff has an incomparable heritage, and it’s time for this story to be shared.”

Bernadette Kennedy, chief advertising officer, added: “Graff is attracting new clientele, whether or not by the craftsmanship and artistry of its excessive jewelry items or its up to date diamond collections, that are superbly designed to be worn each day.

“Consequently, now we have labored to refine our model focus to make sure we’re clearly and succinctly speaking the distinctive nature of Graff to our audiences inside each class. Shifting from particular person collections and excessive jewelry campaigns to making a single universe creates a tangible message that speaks to all; Graff really is the house of essentially the most fabulous jewels on the planet.”