Launching a NEW assortment this Week!


Guys I’m so excited to share I’m designing a set with Amazon! You guys understand how a lot I like looking for good amazon finds, it was so enjoyable attending to work with them to design my very own assortment. It is going to solely be reside for 30 hours so make sure that to sign up for SMS notifications here so don’t miss the possibility to buy it.

It’s been a minute since I’ve gotten to do some designing! These of you guys who’ve been following for a very long time in all probability bear in mind my clothes line, ILY Couture. I truly began ILY earlier than I even began my weblog. It initially began after I made my very own marriage ceremony hair piece and began promoting them, then I made our viral ‘wifey’ tee, then after I was pregnant with Beckam it was the Preggers tee adopted by all our Mother items. I actually cherished having my very own line and having the ability to be artistic and in addition principally supply or create items that I needed that I couldn’t discover anyplace else.

As my weblog and influencer platform took off, I felt torn in too many various instructions – between ILY, the weblog, and attempting to be current with the youngsters and household, I felt like I used to be being unfold too skinny.

I noticed I used to be extra obsessed with creating content material and connecting with my neighborhood. I’ve at all times believed in following your passions, and despite the fact that on the time Ily was a extra steady job than being an influencer, I simply cherished the influencer aspect extra. It was unhappy to see every part we had constructed come to an finish however even years later I nonetheless really feel like I made the suitable determination.

One of many issues I miss essentially the most with Ily is the artistic aspect and the power to principally design or create items that I can envision completely in my thoughts however can’t discover anyplace else accessible to buy.

So when Amazon reached out about a possibility to do a Drop assortment with them I used to be so excited! It was the proper alternative to scratch that itch and be capable of design some new items that I felt have been lacking from my wardrobe. And the icing on the cake – I received to do a set for fall!! My absolute favourite model season. I’m so enthusiastic about how the prints and items got here collectively! I’ve shared a couple of sneak peeks on instagram here, here and here.

MARK YOUR CALENDARS! My drop with Amazon is THIS WEEK, November 2nd.  I’ll be sharing a few of my favourite items from the gathering and a bunch of styling concepts, dressed up and down, main as much as the launch. It is going to solely be reside for 30 hours so make sure that to sign up for SMS notifications here so don’t miss the possibility to buy it.

Thanks guys who’ve been following alongside all through my journey and to those that bear in mind the ILY days. It means a lot to me that you just’re right here. ❤️ Can’t wait to share this assortment with you!


XX, Christine