MUSE launches new Charming Initiative

The New York-based superb jewellery company Muse is increasing its charitable charming initiative ‘Have A Coronary heart’ with new model ambassador Meeling Wong.  

MUSE collaborates with a roster of proficient designers on a group of earmarked charms to learn a number of charitable causes. Philanthropic, superb jewelry-loving, fabulous individuals act as ambassadors, curating a choice of charms and choosing a charity that’s significant to them. 

Proceeds have gone to non-profits and charities throughout the globe, together with Glasswing Worldwide, The Loveland Basis, and Citymeals on Wheels. MUSE sells every ambassador’s curation on-line, in its retailer, and at different retailers.  

Wong: “This undertaking impressed me to suppose in another way about contributing with out losing,” she shared. “The six designers partnered with us on this journey have created their Have A Coronary heart charms with recycled supplies, repurposing outdated gem stones and utilizing scrap supplies from their archives.” With its concentrate on regeneration somewhat than manufacturing, Wong acknowledges that this version of the charms for a trigger will problem creators to suppose and work in another way.  

Collaborating Designers:  

● Annoushka Jewelry (@annoushkajewellery) 

● Christopher Thompson-Royds (@cthompsonroyds)  

● Fernando Jorge (@fernandojorge)  

● Graziela (@grazielagems)  

● NN by NGHI (@nnbynghi)  

● Ten Thousand Issues (@tenthousandthingsnyc) 


  • The value vary for the charms is $925 – $11,000, and they’ll all be out there on the MUSE Store -605 Hudson Road, New York, NY 10014- and on
  • Ten p.c of proceeds from allure gross sales will profit Charity: Water, a corporation with the formidable objective of ending the worldwide water disaster. 

Whereas the water disaster is gigantic, this non for revenue is optimistic. Charity: Water understands learn how to resolve the issue, they usually make progress day by day because of the assistance of native companions and supporters. 

Thus far:

  • over 110,000 water tasks have been funded
  • in 29 completely different international locations
  • and over 15 million individuals have been served.
  • With this initiative, Wong goals to lift enough funds ($10,000) from the jewellery group to contribute to this important mission.
  • Because of the group’s distinctive funding mannequin, 100{5d4c2e8e57537ec6100a9f1dab12b595ec7136c7b59b83c52a144ee41670bc44} of public donations go on to fund clear water tasks, permitting this to make much more of an influence. 

This Charming Initiative is the newest of many who comprise MUSE’s multi-designer, extraordinary, collaborative, 

The thought behind Have A Coronary heart is straightforward however highly effective: We will accomplish quite a bit collaboratively if everybody does a bit of bit. Very true!

The philanthropic prospects are countless, as are the combos of charms that may be made into endlessly items. 

MUSE is a jewellery showroom for rising and established expertise. Based by Jennifer Shanker, MUSE offers a one-stop expertise for main consumers, stylists, editors, and personal purchasers to hunt out and store a novel set of worldwide designers.  


charity: water is a non-profit group bringing clear and secure ingesting water to individuals in creating international locations. Since charity: water was based in 2006, the group has been chasing one formidable objective: ending the worldwide water disaster and partnering with native skilled organizations that construct sustainable, community-owned water tasks worldwide.  



“Recycling the gold already in circulation appears apparent somewhat than persevering with to mine restricted assets. Recycled gold is simply as lovely, holds the identical worth as newly-mined gold, and has 600 instances decrease carbon emissions than newly-mined gold.” 

Annoushka Ducas MBE based Annoushka in London in 2009. The founder and artistic director of her eponymous jewellery model, Annoushka, grew up in London, later finding out French language and civilization on the Sorbonne. From Paris, she moved to Hong Kong within the late Eighties and commenced to work with native artisans, designing jewellery for herself and her family and friends; she co-founded her first Enterprise, Hyperlinks of London, in 1990. Three many years on, she continues this ardour and exploration with Annoushka. 

Christopher Thompson-Royds  

“I swept and picked up gold mud from my bench and located the diamonds on the ground of my studio – recycle, reuse!”  

Christopher Thompson Royds is an artist and jeweler of worldwide renown whose work is included in a number of distinguished collections in Europe and the US, together with the Victoria & Albert Museum, UK. But additionally on the CODA Museum; NL, Schmuck Museum; DE, Nationwide Museum Zurich; CH, and Museum of Effective Artwork Houston; US, Rotasa Assortment Belief; US. He’s represented by Louisa Guinness Gallery in London, Mahnaz Assortment in New York, Irene Belfi Gallery in Milan, and Galerie Marzee, Nijmegen.

Christopher has an MA in Goldsmithing, Silversmithing, Metalwork, and Jewelry from the Royal School of Artwork, London.

Fernando Jorge  

“I used to be thrilled with the problem to upcycle an older piece and make it right into a coronary heart allure, and it feels even higher doing this for an excellent trigger. Repurposing is intrinsic to jewellery due to the character of the supplies. Nonetheless, the problem of wanting into my work and approaching my older designs opened many prospects in my thoughts.”  

Brazilian-born jewellery designer Fernando Jorge encapsulates his dwelling nation’s laidback angle and easy sensuality, utilizing domestically sourced and hand-carved gem stones, detailed by his signature end in fluid and delicate gold constructions and diamonds. The result’s distinctly sculptural jewellery that’s each elegant and trendy.  

Initially finding out in São Paulo, Fernando gathered expertise by way of essential design roles in Brazil earlier than shifting to London for a Grasp’s Diploma in Jewelry Design at Central Saint Martins. His commencement assortment, offered in 2010, was obtained with important acclaim and the designer subsequently established his eponymous model within the UK.  

Jorge’s notable achievements embody being the winner of Greatest in Coloured Gem stones (2014), Greatest in Diamonds (2017), and Editor’s Alternative (2018) on the Couture Jewellery Present, “Diamonds of the 12 months” from City & Nation (2018), British Style Awards nominations for “Greatest Rising Equipment Designer” by the British Style Council (2014 & 2015), Enterprise of Style’s 500 Folks Shaping the International Style Trade (yearly since 2014), the GEM Award for “Jewelry Designer of the 12 months (2019), and the City & Nation Award for “Greatest in Diamonds” (2020).  


“This undertaking from Meeling, though troublesome to perform, was advantageous. To repurpose diamonds and gold reclaimed from our outdated items to create these coronary heart charms felt unbelievable. I have a look at them with love and delight.”  

Graziela Kaufman hand-designs each piece, a follow she discovered from her grandfather. She grew up in Brazil, studying about most of the nation’s pure assets. Her yard was a ‘gemological treasure.’ She traveled to many alternative mining cities all through Brazil, studying in regards to the fascinating historical past behind each stone that will in the end encourage her future creations.  

NN by NGHI  

“Upcycling is a smart artwork type of our technology; giving uncared for supplies new life is magical work requiring in-depth creativity and creativeness, our most treasured possessions.”  

‘Artifacts from a distant galaxy, excavated for the curious jewellery lover who’s drawn to the unknown and the alien’ Born in Vietnam, NGHI moved together with his household to Australia after the Vietnam battle. The expertise of displacement influenced his early curiosity in escapism and science fiction, as did subsequent years dwelling in Japan, which emerged in Tokyo’s subcultures whereas designing for vogue manufacturers, musicians, and cult function movies.  

In New York, he honed his abilities as a jeweler. He created NN, a fusion of east/west philosophies and aesthetics to precise the ahead movement of custom and reminiscence towards a subversive dimension of magnificence.  

Ten Thousand Issues  

“We selected to reuse scraps of black MOP (mother-of-pearl) left over from reducing our latest Sotheby’s chandelier earrings. One aspect of the guts is white; the opposite is black. We studded them along with 18k gold wire, they usually have a easy spring ring clasp.”  

TENTHOUSANDTHINGS is a group of superb jewellery designed by Ron Anderson and David Rees, self-taught jewelers who got here to the bench after profitable careers in vogue retail. From their downtown New York Metropolis atelier, they meticulously handcraft trendy heirlooms — sculptural types in silver and gold — impressed by summary shapes present in nature and meant to finest spotlight expertly-chosen stones, together with Sleeping Magnificence turquoise, black opals, and American pure pearls.  

Their obsessive seek for extraordinary stones just lately led them to a stone carving workshop in Jaipur, the place David and Ron sit with expert artisans. 

Meeling Wong is the founding father of Meeling Wong Associates, a enterprise consultancy with in depth expertise in Enterprise, model, and product growth inside the jewellery business since 2013. Wong has held govt positions at David Yurman, John Hardy, and Georg Jensen and is a robust advocate for rising expertise.  






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