Ormonde Jayne create restricted version Snapshots assortment for Selfridges

London perfumery, Ormonde Jayne, have created a trio of scents for UK division retailer, Selfridges. The gathering known as ‘Snapshots’ and consists of 1909, 1984 and 2019, which every signify years that remember varied occasions within the historical past of the Selfridges firm. Ormonde Jayne say “This trilogy of perfumes exhibits you tips on how to be fantastically aromatic, Selfridges-style. Every period of Selfridges is a definite nostalgic encounter and impacts the wearer in another way.”

Ormonde Jayne founder, Linda Pilkington, says “Selfridges will at all times signify a big chapter in my life story. After I arrived in London, I shopped there every day, particularly on the Meals Corridor and shortly afterwards I used to be working in retailer as my first job in London.Snapshots of Selfridges touches my life in a really private method with three features standing out for me: who was the visionary behind this extraordinary retailer, his aspirations and the way he introduced all of it to life? What was the thought behind the daring vivid yellow provider bag? (a facet I can relate to, making orange the epitome of Ormonde Jayne) and the every day theatricals with actors scurrying round to arrange for a brand new launch creating such pleasure, ardour and drama… nothing compares.”

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“With an innate understanding of publicity, innovation and a artistic aptitude for the theatrical, [Harry Selfridge’s] dream retailer opens in 1909 with a promise to amaze, amuse and nourish the creativeness.”

“1909, the fragrance pays homage to the legendary and iconic retailer and is targeted on a easy tenacious sandalwood, in-keeping with the grand fantastically carved wood cupboards stuffed to the brim with luxurious artefacts. Highlighted with a radiant grapefruit prime be aware to emphasise the glowing crystal chandeliers and positivity of the shop.”

Notes: Bergamot, mandarin, grapefruit, Sandalore, cardamon, labdanum Suede and sandalwood


“[Harry Selfridge] commissioned [a yellow rose] for the shop’s seventy fifth anniversary. This rose variant was first planted in 1984 at a sentimental spot in Hyde Park and named ‘The Emblem of the Home of Selfridge'”

“1984 the fragrance, like H.G. himself, is a celebration of boldness and unbridled ambition. Put on it to really feel unstoppable, assured and able to tackle regardless of the world throws your method. The rose accord is on the coronary heart of the fragrance and heat notes of sensual amber and musk create a wealthy, alluring end that lingers on the pores and skin, inviting you to indulge into the world of luxurious.”

Notes: Pink pepper, blackcurrant, nutmeg, Rose absolute, Jasmine, amber, incense, Vanilla absolute, benzoin and musk


In 2019, Selfridges opened a three-screen theatre in its flagship retailer. “The primary retailer to gentle up its home windows at evening, drawing within the crowds like true theatre”

“2019, the fragrance is a fusion of Ormonde Jayne’s palate with Selfridges creativity – a burst of vivid citrus and floral notes, evoking the excitement of pleasure that permeated the air when Selfridges first opened its doorways. Because the perfume settles, the floral coronary heart of a fragile jasmine are grounded with a deep woody be aware of sandalwood including a contact of energy.”

Notes: Mandarin, bergamot, freesia, Jasmine absolute, Sandalwood, musk and vanilla absolute.

All three fragrances are available exclusively to Selfridges.