The Pure Diamond Council (NDC) has introduced the launch of its new international marketing campaign, To Treasure Now and Eternally.
As a part of the brand new marketing campaign actress Lily James has signed on to be an envoy for the model.
The brand new marketing campaign goals to rejoice the flexibility of pure diamonds and the promotional shoot with James contains 4 seems to be styled with quite a lot of pure diamonds.
The marketing campaign can be amplified by the NDC’s international retail companions together with luxurious impartial retailers equivalent to Razny, Hamilton Jewelers and London Jewelers.
David Kellie, CEO of NDC, mentioned: “The expertise, integrity, and authenticity Lily brings to the desk are the right attributes to symbolize pure diamonds. It was unimaginable visiting Botswana for the primary time along with her final yr and now reconnecting in New York to shoot this marketing campaign that can proceed to help so lots of our retail companions is actually thrilling.”
James added: “After visiting Botswana and seeing the constructive affect the diamond mining trade has on the encompassing communities and ecosystems, and studying about what goes into sustaining them, it made me need to be much more intentional with the diamond jewelry I put on.
“For me, sporting pure diamonds is about celebrating the sentiment behind who gave me the diamonds and the particular second I consider after I put on them. It was so particular to launch my NDC ambassadorship with the To Treasure Now and Eternally marketing campaign in my hometown of London. Now, to have the possibility to shoot this new marketing campaign in New York Metropolis, my house away from house, is a dream come true.”
The NDC is a world organisation whose members’ operations span 4 continents and ten international locations together with Canada, South Africa, and Botswana.