One other 12 months has come and gone, which implies it’s time for one in every of my favourite duties—updating you all on this 12 months’s highlights (plus giving a sneak peek of what’s to come back). Having the ability to share private updates like these is one in every of my favourite components of being a small, founder-led enterprise. With out additional ado, listed here are a number of the most noteworthy issues that occurred at our firm in 2022.
We Re-Launched Triple Berry Smoothing Peel (and It Introduced a Buddy!)
The most important information of the 12 months was the long-awaited relaunch of our beloved Triple Berry Smoothing Peel. As lots of you already know, the peel was discontinued as a consequence of provide chain points associated to the pandemic. I made a decision this was the proper alternative to reevaluate Triple Berry and modernize the formulation. This product has been in my line for over ten years and has been one in every of our best-sellers for nearly that lengthy, so it was extremely essential to me to get the reformulation excellent. Greater than something, I used to be so grateful for our great prospects who waited patiently for me to good the system (and amassed a waitlist of just about 5,000 folks!). Due to you, this actually was a labor of affection for me. It took loads of time to get it excellent, however I couldn’t be happier with the way it turned out.
Study extra in regards to the thrilling new ingredient updates for Triple Berry Smoothing Peel.
Along with the peel, we launched an thrilling new companion product—the Triple Berry Smoothing Scrub. It’s a delicate facial scrub with completely rounded jojoba beads in a creamy, velvety base. I’ve at all times been an enormous believer within the energy of a superb facial scrub due to its capability to immediately reveal brighter, smoother pores and skin (and assist fade pigmentation over time). This scrub harnesses all of the antioxidant energy of the triple berry peel and has been giving folks nice outcomes when used with the peel or by itself. I’ve been getting actually good suggestions on this scrub to this point, which makes me so proud!
For those who haven’t tried them but, you’ll be able to get both the peel and scrub here. They’re nice for ringing within the new 12 months and may also help you obtain your skincare resolutions, no matter they could be.
We Employed a Full-Time, In-Home Esthetician
I couldn’t do what I do with out my staff to again me, and it by no means stops bringing me pleasure to see our staff rising. I used to be thrilled when one in every of our part-time workers got here on board full-time. After beginning in a contract place, Lexi is now formally our in-house esthetician. She’s out there via email that can assist you with any skincare or product questions you could have. She’s additionally spearheading our digital consults! Talking of which…
We Re-launched Digital Consultations
This 12 months, we formally re-launched our MySkinRx digital consultations! I really like this program as a result of it represents every little thing that my model stands for—you’re distinctive, and so is your pores and skin. Skincare will get complicated, and typically it’s exhausting to inform what you want irrespective of what number of weblog posts or product descriptions you learn. We perceive that, so we provide this service to offer you one-on-one steering. You’ll stroll away with a greater understanding of your pores and skin, life-style suggestions, and, after all, a bespoke skincare routine.
You possibly can book your MySkinRx by our web site at any time.
We Launched Product Critiques On the Web site
For the primary time ever, we launched product evaluations on our web site. This firm isn’t only a enterprise to me, it’s additionally my ardour. I’ve been placing all of myself into it for over 25 years, so I’d be mendacity if I stated it wasn’t nerve-wracking to open it as much as everybody’s opinions. That stated, there’s nothing extra essential to me than listening to our prospects, getting their suggestions, and incorporating that suggestions into how I run my firm. Critiques are top-of-the-line methods for folks to offer us direct suggestions, so I made a decision that opening this channel of communication was the perfect transfer.
The evaluations have been rolling in, and it’s already been such a useful instrument for us. I’m proud to say that based mostly on the five-star score system, we now have a 4.8 common with 90{5d4c2e8e57537ec6100a9f1dab12b595ec7136c7b59b83c52a144ee41670bc44} of our evaluations being 5 stars!
We Launched Subscriptions and SMS
Along with evaluations, we launched subscriptions on our website. This was one other characteristic we needed so as to add to enhance buyer expertise by making the ordering course of extra handy and streamlined. Now, we’ll robotically ship you the merchandise you constantly re-order (with somewhat low cost thrown in, who doesn’t love that?).
We additionally launched textual content messaging as a technique to carry your extra useful content material and a few of my greatest skincare suggestions. You’ll additionally get details about offers and new merchandise. Sign up for SMS to be the primary to get distinctive content material and bulletins.
We Had Our First-Ever Spring Sale
Most of you already know that we maintain our annual sale annually on the finish of August. That is the anniversary of once I began my firm (in addition to my birthday!). We needed to attempt including a second sale so prospects wouldn’t have to attend a full 12 months for an additional one to come back round. It was an enormous hit, so maintain a watch out for an additional one in 2023!
I Had a Busy Yr for New Product Growth
This 12 months has been BUSY for me on the subject of product improvement. I’ve so many new issues within the works, and I can’t wait to have the ability to share extra particulars with you. That is hands-down my favourite a part of my job as a result of it actually permits me to be artistic and produce to life the thousands and thousands of concepts I’ve.
We’ll be launching an thrilling new product this spring. It’s in contrast to something we now have in our present product line, so be sure to’re signed up for our emails to get updates as we get nearer to the launch date. So far as the opposite merchandise I’m engaged on, I’ll provide you with a touch—they faucet into barrier restore and can supply modern options for all completely different pores and skin sorts.
I Stayed Related With the Magnificence Trade
One of many issues I really like most about being within the magnificence trade is the folks I get to satisfy. This trade has a number of the brightest, kindest, and most artistic folks, and I by no means get uninterested in studying from them.
An occasion that was notably particular to me was the Marie Claire Energy Journey. This occasion is a women-only networking convention that occurs yearly. It’s designed to foster significant relationships and at all times consists of inspirational panels and audio system. The visitor record is stuffed with some fairly spectacular girls, so I used to be very honored to be invited this 12 months.
I additionally attended the Pores and skin of Shade Convention in Atlanta the place I used to be requested to offer a presentation about my enterprise information and share what it’s like to begin a skincare firm. This occasion was unimaginable as a result of it allowed me to help and join with my fellow estheticians.
Lastly, I gave a skincare masterclass at SoHo Home in my hometown of Austin. For this class, I targeted on how one can give your pores and skin an at-home facial. Everybody who attended the category received a Berry Bestie Box, which included each of our triple berry merchandise! It was such a superb time, and my objective is certainly to do extra occasions like this in 2023 so I can join with extra of you in individual.
So there you’ve it, 2022 in a nutshell! As at all times, I’m so grateful for every little thing and I can’t wait to see what subsequent 12 months has in retailer. Wishing you all a cheerful and wholesome 2023.
With love,
Renée
Movie star Esthetician & Skincare Knowledgeable
As an esthetician educated in beauty chemistry, Renée Rouleau has spent 30 years researching pores and skin, educating her viewers, and constructing an award-winning line of merchandise. Her hands-on expertise as an esthetician and trusted skincare skilled has created a real-world resolution — merchandise which can be formulated for nine different types of skin so your face will get precisely what it must feel and look its greatest. Trusted by celebrities, editors, bloggers, and skincare obsessives across the globe, her huge real-world information and fixed analysis are why Marie Claire calls her “essentially the most passionate pores and skin practitioner we all know.”