Serge DeNimes gross sales up 20% to £2.4m

Male jewelry model Serge DeNimes has seen its gross sales soar 20% to £2.4m in 2022, up from £2m in 2021.

The corporate attributed this enhance in gross sales to its profitable launch within the USA and its new Seven Wonders assortment.

The corporate staged a profitable pop-up in New York two years in the past and final October launched its personal US web site and warehousing so it may ship on to US prospects.

The model now plans to roll out additional growth with warehouses in Australia, Asia and throughout Europe.

Primarily based on its constant ranges of development over the past 12 years and the large push within the States, gross sales are projected to hit £4m this yr and greater than £6m in 2024.

Oliver Proudlock, founder, mentioned: “Phrases similar to value its weight in gold or silver have stood the check of time for an excellent purpose and high quality runs by way of every part we do.

“We work extremely arduous to remain abreast of latest traits and launch 4 new collections a yr. We’re so pleased with the brand new Seven Wonders items which take a step again in time to reconnect with the traditional wonders that proceed to form modern artwork.”

He added: “Different stars similar to Harry Kinds, Shawn Mendes and Frankie Ocean put on their jewelry with satisfaction and have impressed rising numbers of males to strive new Serge items. Jewelry was as soon as seen as an afterthought like a hat or watch however now it’s making the entire outfit.

“Males are more and more utilizing equipment as a very highly effective option to talk and we’re delighted to be on the forefront of that development. That really genderless really feel in vogue, the place companions can share what they prefer to put on, has been huge for us. We aren’t only a males’s model and have growing numbers of feminine prospects. Males’s pinky rings are the identical dimension as most ladies’s center fingers.”