type recommendation from Studio Wylder founder & designer Natasha Kelly — That’s Not My Age


Pictures of Natasha Kelly by Matt Monfredi


After years of working within the company style world, Natasha Kelly determined to return to her roots. Having studied style design at Bournemouth (now Arts College Bournemouth), she needed to decelerate, to do one thing sustainable and sympathetic to the planet. ‘ I’d been working for large retail manufacturers and began to consider doing issues in another way,’ the designer and founding father of sustainable label Studio Wylder tells me, sitting at the back of  her lovely, new shop on Columbia Street; the place all of the fixtures and fittings are second-hand, and the coat hangers are the one new component.

‘I began life in Ghana, adopted by a childhood within the Yorkshire Dales and the New Forest which very a lot knowledgeable my love of the pure world and pure supplies. I’ve grown Studio Wylder from nothing, with nothing, so all the things is taken into account. ‘ Studio Wylder started on Natasha’s kitchen desk, three and a half years in the past. The 56-year-old lives in East London with three of her 4 kids, and has developed the enterprise in a sluggish, natural method. ‘As an organization centered on sustainable and moral manufacturing, we produce all the things regionally (right here in London) in very small batches utilizing solely natural hand-loomed cotton or lovely high quality deadstock sourced from French and Italian luxurious style homes.’

All through her profession she has labored  for a number of luxurious style manufacturers together with Nicole Farhi and Donna Karan. ‘I labored throughout many features at a senior degree for greater than 35 years, together with retail operations which concerned opening virtually 80 shops for Michael Kors in its heyday.’ This in depth trade expertise allowed her to construct her personal model from the bottom up. ‘ I’ve labored with outlets all through my profession, so I’m in my consolation zone – for many of my life I assumed I’d find yourself with a store. So, I’m not making an attempt to hurry issues, I’m feeling it out. Contemplating the influence.’


Natasha wears the Iona pleated costume in washed cotton poplin


With sustainability in thoughts, Studio Wylder makes most objects in a single dimension. This reduces the quantity of general models and due to this fact the quantity of inventory that could be left on the finish of a season. ‘In the mean time it is extremely small batch, we make 10 of every merchandise however with the brand new store I must go increased,’ explains Natasha. ‘The one dimension enterprise mannequin informs the design to some extent, requiring easy, versatile shapes comparable to a dropped shoulder, a raglan sleeve or a kimono-inspired form with a couple of refined design particulars that give it the Studio Wylder signature. I discover free, easy or slouchy shapes are sometimes extra attention-grabbing than historically tailor-made garments, they will take a great dose of inventive styling usually giving the wearer a novel and impartial sense of fashion.’


Studio Wylder Employee Shirt


Natasha Kelly’s skilled recommendation on trying trendy all summer season lengthy:

I select easy, versatile, layer-able items within the hotter climate, nothing too fussy, too fitted or stiff. These are a few of my favourites and concepts on methods to type them.

The outsized shirt

Layer an outsized shirt over a fitted vest for a ‘prepared for something’ outfit, this works with shorts, linen trousers or denims. Use the shirt as a seaside cover-up, tie it round your waist or simply put on it open as a summer season jacket. It’s nice for adapting to fast modifications in temperature (your individual & or the climate!)

The 2-way costume

When you may have 1,000,000 and one issues to do day by day, the costume has bought to be the simplest summer season staple – you’ve solely bought to consider the footwear. Select a mode that may be worn a number of methods, free and flowing with summer season flats on actually scorching days, or belted and extra ‘put collectively’ on cooler days – even the easy motion of rolling up the sleeves or including a leather-based belt could make it really feel like a special costume.

My favorite summer season material might be a crisp washed cotton poplin – it feels and appears contemporary and funky even when it will get a bit rumpled. Pure fibres are finest at regulating physique temperature, our natural hand-loomed cotton has a cheesecloth-like consistency which lends itself significantly nicely to heat climate.

The sheepskin waistcoat

One in every of my  (all yr spherical) finest sellers are the one-of-a-kind sheepskin waistcoats, made out of sheepskin off-cuts (actually waste coats!). These look tremendous trendy worn over a sleeveless prime or a favorite costume on a cool summer season night. It’s a chunk that appears to enchantment to all ages, types and physique sorts.


The Gabe striped pant and sheepskin waistcoat


Taking into account the beautiful, looser-fitting Studio Wylder silhouette, I requested Natasha for recommendation on styling:

Methods to put on outsized or slouchy clothes

Pair a relaxed piece with one thing contrasting, for instance our Gabe trouser is a slouchy boy match that appears nice with a brief sweater, a tucked in T-shirt or cropped waistcoat. The Iona full sleeve pleated shirt appears to be like cool tucked right into a pair of high-waisted denims, or free with the sleeves pushed up layered over a slim-leg trouser.

To present stability to an outsized shirt, blousy prime or costume, roll-up the sleeves (to the elbow) to reveal your forearms. The distinction and line of a forearm offsets the quantity of the highest or costume. I wish to play with belts and sleeves to type the extra generously proportioned items, you possibly can simply get the stability proper with just some of the precise equipment and styling hacks leading to a personalised distinctive and importantly snug look.



In the event you’ve loved studying this characteristic, please contemplate changing into a That’s Not My Age subscriber. Those that have signed-up are supporting That’s Not My Age in its entirety. Each subscription is effective for the way forward for this website and can go in the direction of creating partaking content material to encourage and empower girls of all ages. Extra particulars of membership advantages HERE.

Thanks a lot. Your contribution is essential.