Viva Magenta: Pantone Color of the 12 months 2023 Expressed in Perfumes

Viva Magenta is the Pantone Colour of the Year 2023 and, given the various hyperlinks between color, temper and scent, I assumed it was solely proper to search out some scents that vividly assist categorical this vibrant color in aromatic kind…

Annually, the influential Pantone Color Institute chooses a ‘color of the yr’ which guides style, inside design and all method of micro traits for the approaching seasons. For this yr’s alternative of ‘Viva Magenta’, Pantone explains their considering, and what the color represents emotionally…



An unconventional shade for an unconventional time

Pantone’s Color of The 12 months, Viva Magenta 18-750, vibrates with vim and vigour. It’s a shade rooted in nature descending from the purple household and expressive of a brand new sign of power. Viva Magenta is courageous and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a brand new narrative.

This yr’s Color of The 12 months is highly effective and empowering. It’s an animated purple that revels in pure pleasure, encouraging experimentation and self-expression with out restraint, an electrifying, and a boundless shade that’s manifesting as a stand-out assertion. PANTONE 18-1750 Viva Magenta welcomes anybody and everybody with the identical verve for all times and rebellious spirit. It’s a color that’s audacious, stuffed with wit and inclusive of all.

As a nuanced crimson purple tone that presents a steadiness between heat and funky, PANTONE 18-1750 Viva Magenta can be a hybrid color, one which comfortably straddles the bodily and digital in our multi-dimensional world. It’s assertive, however not aggressive, a carmine purple that doesn’t boldly dominate however as an alternative takes a “fist in a velvet glove” strategy. Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative purple tone able to driving design to create a extra optimistic future.



Studying about their inspirations for Viva Magenta, it struck me the language used within the Pantone report was similar to how perfume homes describe the emotional resonance of their scents – and little surprise, given the myriad threads that join color, fragrance and temper.

‘The proof from quite a few research demonstrates that merely altering the color of a perfume can change the way in which it smells to us’ –– Professor Charles Spence, Head of Oxford College Crossmodal Analysis Laboratory

‘Seeing purple’, ‘feeling blue’, going ‘envious’ – we’ve linked colors with feelings for hundreds of years. However there may be science behind the pairing of sure hues with sentiment and sensation. And fascinatingly, a few of your favorite fragrances are packaged in tones designed to swimsuit the temper the scent is making an attempt to evoke; certainly, they might even have intentionally dyed the ‘juice’ a specific shade on the color spectrum to evoke particular emotions, provoke reminiscences and metaphorically ‘color’ the way in which you scent them.



‘Our perfumers can sort the identify of color in our database and it’ll pull up a listing of elements confirmed to stimulate sure feelings and responses in individuals.’ –– Céline Manetta, PHD, CSI International Innovation Senior Supervisor IFF

We may all do with some additional bravery, pleasure and enthusiasm in our lives proper now, so given these crossmodal (overlapping of senses) connections, I’ve chosen some fragrances that use magenta as a touchstone to deliver this highly effective, shiny and uncompromising color to the fore as we put on them on our pores and skin….




Armani Prive Magenta Tanzanite
Composed as a tribute to the spectacular colors of Africa’s panorama, a cool breeze of cardamom is warmed by furling plumes of honeyed tobacco smoke, spicy ginger and the energising scent of espresso. A energetic dance of contrasts, this sizzles pleasingly.
£260 for 100ml eau de parfum



Juliette Has a Gun Mmmm
Even the identify was designed to be onomatopoeically pleasing, and the scrumptious melange of ripe raspberry, geranium and shiny neroli conjure forbidden fruits, whereas orange blossom and tuberose hypnotise the senses to a deliciously drenched creamy musk path.
£90 for 50ml eau de parfum



Mugler Angel Nova
This iteration twists ripe raspberry and succulent lychee with damask rose atop a darker base of Akigalawood and resinous benzoin. Positively one to attempt if you happen to clutched your pearls and backed away from the unique. That is fairly, contemporary however with a burst of petal energy.
£77 for 50ml eau de parfum



Parfums de Marly Oriana
Plush, velvety fruitiness conjures an 18th century French mistress idly sucking pastilles whereas sighing on a chaise lounge. Pale flowers tremble, a sudden resolution is made to provide in to ardour, and the comfortable, skin-like scent of ambrette billows beguilingly for hours.
£120 for 30ml eau de parfum




Goutal Rose Pompom
Exuding playfulness a sparkle of blackcurrant and raspberry are swirled with armfuls of dewy roses, a flurry of petals and joyful pops of pink pepper reminding you of affection, gentle, laughter with mates. Glad reminiscences meld with the scent to create a wearable smile.
£76 for 50ml eau de toilette


Jusbox Sirens & Sailors
Paying homage to the unforgettable British soul singer Amy Winehouse through a kiss of peachy osmanthus, the smoky swagger of booziness within the coronary heart softens to suede-like whispers and a clean patchouli base resonates thrillingly till well beyond your bedtime.
£168 for 78ml eau de parfum




Lancôme La Vie est Belle Intensément
Affirming ‘happiness because the ambition, as a method to stay life to the fullest and with out making any sacrifices’ if ever a scent invited positivity, it’s LVEB’s euphoric burst of pink pepper, bergamot and raspberry, with a floral, velvety coronary heart and a pulsing baseline of vanilla and iris.
From £87 for 50ml eau de parfum


Written by Suzy Nightingale