Why we have to see life like pictures of older ladies in swimwear — That’s Not My Age

Picture: YouSwim


For many years, we’ve been held to very slender magnificence requirements by society, advertisers and the media. Bombarded with unattainable pictures that make us really feel dangerous about ourselves. Programmed to consider that younger, slim, white and wrinkle-free is engaging. But, go to any seashore and the truth is kind of totally different. Everyone seems to be there, and guess what, no-one is judging. They’re too busy having fun with themselves…

Fairly than love our our bodies and what they do for us, this exterior stress to look a sure means contributes to poor physique picture, decreased shallowness and rather more. I do know issues have moved on – and I’m not speaking about Martha Stewart on the quilt of Sports activities Illustrated – however we nonetheless have to see a rise within the visibility of older ladies, extra variety and fewer photoshopping. In fact, everybody needs to be represented: extra ladies of their 50s-and-beyond, extra shapes, sizes, ethnicities and talents portrayed realistically by the media. This reduces stereotyping and permits us to see the sweetness in ourselves.


Picture: Deakin & Blue


Research into Age and Media Illustration confirms that ‘the pictures we see of ourselves on display – are very highly effective in swaying ageing trajectories.’ Fortunately, a number of smaller swimwear manufacturers are growing illustration by exhibiting un-retouched pictures of beautiful mature ladies who look a bit like us. Shout out to Davy J,  Deakin & Blue, Form & Fold and YouSwim.



Sadly, most massive manufacturers are nonetheless exhibiting their swimwear completely on youthful fashions. Do they not know that ladies of our age LOVE wild swimming? Anyhow. I’ve executed my greatest to incorporate a spread of various kinds on totally different physique shapes and never an array of  lithe youngsters:


That’s Not My Age is supported by its viewers. Whenever you buy by hyperlinks on our web site, we might earn fee on among the gadgets you select to purchase. Extra cool summer season fashion within the SHOP.